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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

The most effective web strategies include 4 different kinds of content. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. We did so by having Kristina Halvorson come and discuss her book, Content Strategy for Web. €�Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. Content Strategy for the Web by Kristina Halvorson. According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other media. The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. It's too limiting to constrain content strategy to the domain of web communications only. The term is particularly common in web development since the late 1990s. Edmonton UX book club started its new year with one of the hottest topics in the user experience community: content strategy.